Thread: New York 2010: Hyundai Equus debuts in U.S. production trim

THE BAR HAS BEEN SET! Oh god I'd love to own one of these things. Just imagine how amazingly full featured it will be for it's price range. Nothing else will be able to compare!

I am a little concerned with who the target demo is for this vehicle. Its definately not gonna win over any S Klasse, A8 or 7 Series customers, I can see competing against the Lexus LS and I dunno who else?

People worry too much about who things are marketed to. Everyone keeps saying there's no market for a hyundai product with every new model. And every new model as been an instant success. The basis on that thought is usually that people won't choose a hyundai over benz, bimmer or lexus. In actuality. 75% of people that bought genesis sedans were cross shopping it with lexus and mercedes. Bimmer has a more performance oriented demographic and the lowest most will go in that demographic is nissanZ/infiniti. The other half, the highest they can afford to go is bimmer/lexus.
Anyway, many chose the genesis over the other brands. In the end it normally isn't a status choice. It just boils down to getting your money's worth. The EQUUs will once again fit the median between lower middle class and upper middle class sales as did the genesis. It will be a success. I'm sure of it

One thing I do notice though. The sonata is such a high quality vehicle. I would go as far as to call it a price quality benchmark. It set new standards in the 20k-30k family sedan market. I think it outdoes my altima in a heartbeat. Looks better than a camry has as many features as a car 10k over its price point at 19k. Its upcoming 2.0t engine is borderline revolutionary. Its making the genesis coupe 200t engine look like a cheese bucket and the 3.8 look like it needs a interior refresh and its brand new. The sonata interior is GT sporty in a family sedan package. The sonata is so good. It makes you rethink the quality of the genesis coupe. Its starting to fall seriously short. The crazy part. Its competition in qualty is another less expensive hyundai. Crazyyyy!
On that note. I'm thinkin. Maybe I should hold on to my G37, wait till 2012/2013, and see what the genesis coupe brings.
There's a lot of chatter bout the 2.0t getting a 290hp version of the sonata engine and the gen 3.8 getting power boosted as well as hyundai is working on a 7spd dct transmission. It sounds so promising. I might have to wait? It sounds like the next gen, gen will be a dream car!. I think the rumors are at least 90% true so I will gamble.

The Equus is one heck of a car for sure!

i'm SOOOO glad they kept the name plate and not "genesis premium"

the 2012 coupe IS going to get the 2.4 (not 2.0t like mentioned above) gdi TCI producing 280hp and the 3.8 will be getting DI making upwards of 375 hp and possibility of an R-spec 3.8 turbo (drool...)