Hyundai Desperately Wants Street Cred [Spy Photos]

**GenNews** · 03-05-2010 03:40 PM

Yes, this is a Hyundai Equus luxury sedan with manufacturer plates and a wing ripped straight off a B16 Civic. It's not a joke. Hyundai'll do anything for performance cred.

This photo was sent into AutoBlog and they've made a joke about Rhys Millen replacing his Pikes Peak-racing Genesis coupe with this luxobarge. Yeah, probably not, right? Wrong. It's obvious this is a production test unit because Hyundai wants to take over the automotive world. All of it.

In addition to buying a million Super Bowl ads and a billion Oscar commercials the company has long sought out tuners for their vehicles including numerous SEMA, Genesis show cars.

In fact, back in 2007 Hyundai execs apparently approached RENNtech's Hartmut Feyhl with an eye towards establishing an AMG-like relationship with the tuner (Feyhl was former AMG Tech Director). So even if this particular car+spoiler photo is just routine high-speed testing or a joke to play on Autoblog, there's nothing funny about the way Hyundai wants to buy its way into the forefront of everything automotive. And yes, that includes performance cars.

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**snoopy0812** · 03-05-2010 04:26 PM

looks like a photo shop to me

**CWLTT** · 03-05-2010 05:10 PM

Originally Posted by snoopy0812

looks like a photo shop to me

exactly what i was thinking... notice how there isnt any reflection of it..

**CWLTT** · 03-05-2010 05:11 PM

Originally Posted by snoopy0812

looks like a photo shop to me

exactly what i was thinking... notice how there isnt any reflection of it..

**snoopy0812** · 03-05-2010 07:42 PM

thats what I orignially posted but.. they've gone to the length to put a small shadow under it.. still no reflection of the spoiler on the car beside it though..

**CoupeGuy** · 03-05-2010 11:50 PM

That car is the dictionary picture definition of "FUGLY"

**Fixer** · 03-07-2010 11:24 PM

WTH??

I think its real. If you look towards the top of the LR 1/4 panel you can see the reflection of the side piece.

anyone know where the picture was taken @? Doesn't look like HMA in cali.

**CMcCane** · 03-08-2010 09:45 PM

Damn....I was thinking I wanted a Genesis Sedan one of these days when I'm ready to start a family but Equus looks pretty good too

lol j/k Still love my coupe and no kids anytime soon!

**Pmastron** · 03-08-2010 10:38 PM

Originally Posted by CMcCane

Damn....I was thinking I wanted a Genesis Sedan one of these days when I'm ready to start a family but Equus looks pretty good too

lol j/k Still love my coupe and no kids anytime soon!

Don't do it! Baby seats and vomit in the rear seat YUCK! Get something where you can remove the seats to clean the car

**snoopy0812** · 03-08-2010 11:40 PM

I have a 9 month old and she's never puked in the car.. falls asleep as soon as she feels me shift gears.

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